Gi2U
Gi2U
Gift Card Management APP
Gift Card Management APP
Time: 2023 Q3
Tool: Figma, Illustrator, Miro
Contribution: UX Research / UIUX Design
Time: 2023 Q3
Tool: Figma, Illustrator, Miro
Contribution: UX Research / UIUX Design
Overview
Gift card market growth has caused significant waste due to poor management from users. Gi2U helps users digitalize their gift card wallet to keep track of balance, use when shopping and share gift card as gift on a daily basis.
Gift card market growth has caused significant waste due to poor management from users. Gi2U helps users digitalize their gift card wallet to keep track of balance, use when shopping and share gift card as gift on a daily basis.
Research
Why do shoppers buy gift cards?
Why do shoppers buy gift cards?
Who do people buy gift cards for?
Who do people buy gift cards for?
Based on our research, we found that the gift card market is significantly growing and becoming more and more popular. So why is the “waste” still happening?
Based on our research, we found that the gift card market is significantly growing and becoming more and more popular. So why is the “waste” still happening?
We interviewed 18 users and got some user stories...
We interviewed 18 users and got some user stories...
Research Data Synthesis
Affinity Map
The design team organizes the information architecture and it helps to better clarify the qualitative and quantitative data from our user research to find the pain points and expectation.
The design team organizes the information architecture and it helps to better clarify the qualitative and quantitative data from our user research to find the pain points and expectation.
Pain Points Prioritization
After organizing all the motivations, pain points, and expectation into different categories including managing, using, spending and emotion, we found that most of the pain points come from managing and using. Also, users have most expectations from them.
After organizing all the motivations, pain points, and expectation into different categories including managing, using, spending and emotion, we found that most of the pain points come from managing and using. Also, users have most expectations from them.
Solution:
Solution:
1. Organizing all gift cards together on the phone 🤳
2. Managing with easily accessible information 🧾
3. Reminding users to use when necessary 🔔
1. Organizing all gift cards together on the phone 🤳
2. Managing with easily accessible information 🧾
3. Reminding users to use when necessary 🔔
Design Process
User Flow
Onboarding
Onboarding
Users will go through onboarding process for first time login but they are able to skip it.
They have the options to scan physical gift cards by scanning on camera or entering manually.
Users will go through onboarding process for first time login but they are able to skip it.
They have the options to scan physical gift cards by scanning on camera or entering manually.
Gift card management & share
Gift card management & share
Card information including balance, pin number, and card number can be added or changed manually when necessary. Users have the option to add expiration date, reminder, and notes on the card details page.
Gift cards could be sent as gift or share with others to use by the owner with customized decoration.
Card information including balance, pin number, and card number can be added or changed manually when necessary. Users have the option to add expiration date, reminder, and notes on the card details page.
Gift cards could be sent as gift or share with others to use by the owner with customized decoration.
Lo-Fi Prototype
We experimented different ideations and grouped the vital elements in the most intuitive ways.
We experimented different ideations and grouped the vital elements in the most intuitive ways.
Interaction
Onboarding
Onboarding
Onboarding process introduces key feature for users.
Pre-setting improves connection between users and Gi2U.
Onboarding process introduces key feature for users.
Pre-setting improves connection between users and Gi2U.
Add Gift Cards
Add Gift Cards
Scanning with auto-identification improves the efficiency of adding card process.
Users are still able to add card manually to make sure card information is precise.
Scanning with auto-identification improves the efficiency of adding card process.
Users are still able to add card manually to make sure card information is precise.
Set reminder & Add note
Set reminder & Add note
Setting expiration date and reminder can help them use gift cards in time.
Additional rules or notes could be added when necessary.
Setting expiration date and reminder can help them use gift cards in time.
Additional rules or notes could be added when necessary.
Share gift card as gift
Share gift card as gift
Sharing as gift improves the emotional connection for users.
Different customized themes can be applied to gift cards on cover and background based on users’ need.
Sharing as gift improves the emotional connection for users.
Different customized themes can be applied to gift cards on cover and background based on users’ need.
Retrospective
MVP & Problem Defining
MVP & Problem Defining
Instead of jumping into design right after the research, we spent more time on interpreting collected data and translating them into findings. By listing the motivation, painpont and expectation, we have more confidence defining the real problem and coming up with the corresponding solutions.
Instead of jumping into design right after the research, we spent more time on interpreting collected data and translating them into findings. By listing the motivation, painpont and expectation, we have more confidence defining the real problem and coming up with the corresponding solutions.